Services
Business Analytics
Using data and analytics to help companies solve all kinds of business problems. It focuses on monitoring their business fundamentals, finding new opportunities for growth and better serving their customers by making use of data exploration, data visualization, descriptive analytics and machine learning based predictive analytics techniques.
- Data Strategy and Assessment
- Insight based business intelligence reports
- Predictive analytics
- Market and Competitive Analysis
- Customer Analytics
- Text and Sentiment Analysis
- Fraud Detection and Risk Analysis
Campaign Analytics
Analytics to help businesses conduct more effective ATL and BTL campaigns. It focuses on using all kinds of customer and business data in order to optimize and track marketing campaigns and allow firms to have a sustainable and data driven campaign management.
These services include:
- Campaign propensity models
- Campaign optimization
- Channel optimization
- Campaign insight reports
Customer Analytics
Customer centric analytics to help businesses have a better understanding of their customers’ and allow them to observe customer behavior over time. It focuses not only on the past but also on the future and try to predict future behaviors by using machine learning techniques.
These services include:
- Customer value segmentation
- Behavioral segmentation
- Lifestyle segmentation
- Predictive churn modelling
- Life-time value prediction
- Customer alert systems
- Product Recommendation Systems
Gen-AI Analytics
Cutting-edge solutions that harness the power of AI and advanced technologies. Through the use of state-of-the-art chat GPT analytics, we enable you to tap into the full potential of AI-driven data analysis. With our services, you'll gain a deeper understanding of your data, uncover hidden trends, and make data-informed decisions. Trust us to guide you through the world of GPT analytics and unlock new possibilities for your business
- Prompt engineering
- Chat-GPT integration into internal applications